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Where you look is where you go.
I’m a firm believer in the adage that ‘where you look is where you go’. Whether you’re paddling a board, riding a bike, or running a business, where you set your sights is where you’re headed, and...
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The opposite of design thinking.
As a designer I’ve often wondered what are people doing if they’re not design thinking? Can anyone be a design thinker? And if so, does it put designers out of a job? — Design thinking? I love it! What...
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Change one thing, change everything.
Sometimes I feel like an outsider. Like education is something that is the domain of others. I’ve completed my tertiary education, my twenty-year high school reunion was years ago now, and primary...
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Designing a career.
I never expected to be writing a thought piece about my career—I’ve only just started. What do I know? Well quite a lot actually. Right now career education—or rather the lack of it—is a hot topic....
View ArticleBrand values: bullsh*t or beacon?
What is the value of brand values? Done wrong, they are nothing more than brand BS. Done right, they can be an essential plank of brand strategy—a beacon of clarity, unity and market differentiation....
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Got a vision? Make it a moonshot.
Why is it that most vision statements aren’t all that visionary? More of a muddled stew of company-centric goals seasoned with some personal values. Is it because most corporate visions are too...
View ArticleWhat do you want to be when you grow up?
How many adults do you know that still don’t know what they want to do when they grow up? My guess is a lot. The world is more complicated than ever, and the world of work is full of endless...
View ArticleA visit to your local creative practitioner.
Going to tender for creative services is a bit like walking into your local doctors clinic with a self diagnosed problem and insisting that you know the treatment required for your ‘condition’. “Doc, I...
View ArticleWhat if you only had 24 hours to fix the planet?
Over time, we’ve designed our own rapidly warming world. We’ve got ourselves into this mess, now are we smart enough to design ourselves out of it in the time we have left? Climate change is a very hot...
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What’s in it for me?
Most of us are too polite to say it, but it’s the question we’re weighing up when we’re made an offer or making a decision—‘what’s in it for me?’ Too often brands make this decision harder than it...
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The other side of the door.
Part two of a two part journey into ‘Rediscovering Purpose’. Missed the first part? Read Worst. Client. Ever. Here. As one door closes, others open. . . . We came into the process of repositioning...
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Innovation for donkeys.
Innovation isn’t only for unicorns, it’s for the rest of us donkeys too. I just finished reading another innovation article with the secrets of ‘How to Innovate’. Once again, held up as the holy...
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Navigating the seas of brand differentiation in tertiary education
A large chunk of our tertiary education providers seem stuck in brand messaging no man’s land. It’s time we start exploring new territories and alternative approaches in order to differentiate our...
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When strategy is the difference between life and death.
Picture this: you’re standing in front of your business as it starts to smoke and go up in flames. You get out with the clothes on your back but where is everyone else? Through the ringing of the fire...
View ArticleContent is not king.
Bill Gates famously declared way back in 1996 that ‘Content is king’. Over twenty years later, we’re drowning in the stuff. Is it still king? Or is content marketing just filler, flooding our inboxes,...
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What’s keeping you awake at night?
What would it be like if instead of standing on the stage and telling people what they should do, if we asked them what they need from us? The conference Last month we spoke at the CareerFAQs‘ Student...
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Avoiding the pitfalls of rebranding.
I was talking with a teacher friend recently who asked for an ‘expert opinion’ on the rebrand of her educational institution. I could tell she wasn’t that happy about it. We chatted some more and it...
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New year, new opportunities.
As the new year rolls in, we set off to school or work (or both), with a lunchbox full of fresh ideas and perspectives on how to be better in #twentyshineteen. For education brands, a new year brings...
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Change One Thing – Education
Redesigning Education: A wicked problem Solving the big issues like democracy, hunger, environmental sustainability and education are known as wicked problems—huge, complex issues with so many angles...
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Brand Messaging in Higher Education
How are tertiary education providers attracting the learners of tomorrow? Find out in our report, Selling the dream: Messaging trends in tertiary education. Available soon. Hit us up to get your copy....
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